Established in early 2020, The Stop is Dubai’s ultimate fashion and lifestyle destination store that aims to be a starting point for all fashion trends.

Based in UAE, The Stop is unique in the region for be displaying rare mix of women’s and men’s apparel and accessories from all over the world in a creative way that will attract customers regionally as well as from abroad.

The Stop is committed to championing new talent – with Kiki Ito, Frame Chain and Glassing joining the store’s distinguishing list of established names.

The Stop will have the advantage to be the quickest one to react to the global trends as the demand for items or trend arises The Stop will stock it.

It caters to consumers who want to stand out and be recognized for their own style, not a designer brand name.

The shop will stock a selection of affordable luxury brands as well as those of younger creatives.